Matty Swanson c/o Oakley did.
We’re all looking forward to hearing what Matty has up his sleeve this year. Its Dan and I’s favorite part. In case you didn’t know, Matty IS sports marketing. In fact, i think he coined the term. His words are eloquent, his product knowledge is uncanny and his brand pride runs deeper than the Abyss. And….the last I checked….there is no bottom to an Abyss.
See ya there Matty. Tune up your vocal chords and warm your knuckles up for the bros.