You can write it down, plan it out, talk about it in focus groups, edit it, rehash it, set a date….

But in the end…you just gotta DO THE WORK.

Here’s a few shots from around these parts recently. Evidence of all the above.

I’ve been reading this REWORK book lately and discussing it with some great friends. its says that we should be more like Chefs. Share our recipes. There are no secrets that someone is going to take from you, open a shop and put you out of business. There’s still that magic ingredient that only you possess.

I’m gonna start sharing more. Be transparent, be vulnerable, unveil the process. Its ultimately up to each one of us to DO THE WORK.