_
11.03.2011 04:17AM

ALL NEW JOSHLETCHWORTH.COM BREAKDOWN

Yeah, this is really happening right now.  Over a year of late night brain storms, sloppy notes, sketches,  dreams, mind-changes, meetings, conversations, tweaks, revisions, reviews and whole hell of of lot of patience.   I’m gonna let her fly.   In short:  New logo, new website, a newsprint promo piece and a new custom-bound portfolio.

Yes, I’m excited….beyond belief.   I’m anxious for you to jump in there and check it all out.  Read through the whole post here for a complete breakdown of all the website’s features.  But first, I can’t go on another second without calling out the key players that really made this Brand overhaul a reality.

Amanda Sosa Stone.   She’s an amazing photographer’s consultant that I’ve had the privilege of working with for the past year.   if you’re looking for someone that can walk you through the entire process, breakdown your body of work with no personal attachments and make sense of the bigger picture…then she is your ticket.  She dissected over 5000 images and challenged my every-last attachment I had to them.  The result:  Clarity and confidence for how I shoot and what I like to shoot.

Steve Hoskins.  If you follow this blog, you’ve seen this dude.   He’s got big hair and a mustache.  In fact, I devoted an entire post to him that consisted of all the “stand-in” shots that I so torturously put him through.   He’s one of the lead Art Directors over at Nemo.  We spent well over a year straight with each other working on all of the Nike 6.0 campaigns.   He did all of Branding and initial creative direction that gave this whole project a face.  Thanks for the face, dude.  It’s pretty.  I like it.

Wilkie Birdsall. Mike and Jenn are the web developers that made the whole schematic visual in my head, a reality.   It’s one thing to “think it” and completely another to make it all “work” with functionality, style and positive user experience.  I came to them with a list of ideas and they would return with solutions and better ideas.  The result:  A website that will reshape the way I communicate and convey my work to clients.

Thank you all so very much, I truly couldn’t have done it without you.  I can’t say enough about building a team that’s right for you.  Creativity, Ingenuity and Inspiration can’t survive on their own.

BIG IMAGES. As displays get bigger, so does our demand for viewing portfolios on a full screen. The site is fully scalable to meet the needs of any size monitor. From a tiny laptop to an energy-sucking, 60 inch LCD. Adjust your browser to your taste and dig in. My personal favorite is make the browser a panoramic which unveils more of the next and previous images in the gallery. LiNEAR FUNCTIONALITY. A highly suggested format from Amanda. All of the galleries function from left to right and allow for navigation either one at time or "scrolling" with your mouse. The main goal for the site was show as much work as possible, quickly and easily. My images tend to work as stories when grouped together and the flow of viewing the site definitely plays to that advantage.

 

LARGE SEARCHABLE DATABASE. There are over 1500, individually key-worded, images on this site. In addition to whats on display in the 6 unique galleries, there many more that exist only when prompted by search. I wanted a way to show more similar work if a viewer requested it and give a direct route to particular photo or photo set. Go ahead, search yourself. Maybe you're in there.

 

UP-DATEABLE BACKEND. This feature was a must. There’s nothing worse than an out-dated site with no sign of life or new work. The site was built on the WordPress framework, making it super easy to make changes and updates.

SOCIAL MEDIA INTEGRATION. There's no denying that social media outlets are a huge source of networking with friends, businesses and the unknown. Each image on the website is "shareable" on Facebook and Twitter with one easy click.

SEAMLESS BLOG DESIGN. Before, my blog was hosted elsewhere and I had always felt that it was disconnected from the portfolio site. Now it is integrated into the design of the new site. Every post that I've ever made is archived on there. The new layout is clean and is built to showcase a group of images smoothly. PDA COMPATIBLE. This is an obvious must these days. Practically everyone has a PDA and even though they may not do all of their web-browsing on it, the choice to visit a site should always exist. We streamlined the functionality and got right to the point with easy access to all of the galleries and the ability to endlessly scroll through all the images.

One thought on “ALL NEW JOSHLETCHWORTH.COM BREAKDOWN”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>